Running a business in Hong Kong can be challenging, especially when you want to connect with customers quickly and effectively. SMS marketing is a powerful tool that helps you send messages directly to your target audience, keeping them informed and engaged with your brand.
To maximize the effectiveness of your SMS campaigns, it’s crucial to understand the terminology and tools used in this marketing approach. This SMS marketing glossary explains 50 key terms in simple, easy-to-understand language, helping you plan and send messages with greater confidence.
Mastering these terms will enable you to design more effective marketing campaigns, reach more customers, and improve business results. Whether sending promotional messages, reminders, or important announcements, this guide will make it easier for Hong Kong businesses to understand and utilize SMS marketing.
A – C
1. API (Application Programming Interface)
The API connects your system to the SMS platform, enabling the automatic sending of bulk messages, transaction notifications, and personalized marketing campaigns, thereby enhancing customer interaction, workflow efficiency, and SMS marketing effectiveness for Hong Kong businesses.
2. A/B Testing:
A/B testing compares two SMS versions to understand which message has a higher open rate, click-through rate, or conversion rate, helping Hong Kong businesses optimize their campaigns and deliver messages more accurately.
3. Autoresponder: Autoresponders
can automatically send confirmations, promotions, or follow-up messages based on customer actions, improving interaction, saving time, and supporting personalized SMS marketing campaigns for Hong Kong businesses.
4. API Integration:
API integration connects the software with the SMS platform, enabling automatic message sending, bulk transmission, and real-time reporting, helping Hong Kong businesses manage SMS activities efficiently.
5. Bulk SMS:
Bulk SMS can send thousands of messages at once, suitable for promotions, reminders and marketing activities, increasing the reach and engagement of the Hong Kong audience.
6. Blacklist:
The blacklist contains numbers that should not be used to receive messages. This helps Hong Kong businesses comply with regulations and maintain a good sender reputation.
7. Bounce Rate:
The bounce rate represents the percentage of messages that are not successfully delivered. Monitoring the bounce rate can help Hong Kong businesses optimize the quality of their SMS lists and marketing effectiveness.
8. Call to Action (CTA)
CTAs encourage recipients to take action, such as clicking on links or redeeming offers, effectively increasing the engagement and conversion rates of Hong Kong SMS campaigns.
9. CTIA (Mobile Communications Industry Association):
CTIA sets SMS marketing standards and best practices to ensure compliance and maintain high quality, which are also valuable for Hong Kong companies.
10. Churn Rate:
The churn rate shows how many subscribers have stopped receiving messages, which helps Hong Kong businesses track customer retention and improve their marketing strategies.
11. Click-through rate (CTR)
CTR measures the percentage of recipients who click on links within a message, helping Hong Kong marketers evaluate engagement and optimize campaigns.
12. Concatenated SMS:
Concatenated SMS breaks excessively long messages into multiple segments for transmission, but the recipient can still receive the entire message, improving the content integrity of Hong Kong SMS.
13. Character Count:
The number of characters affects SMS cost and readability. Keeping messages concise helps increase engagement and delivery success rates for Hong Kong events.
14. Click-To-Message (CTM)
CTM allows users to initiate SMS conversations by clicking links, enhancing interaction and creating potential customers for Hong Kong businesses.
D – G
15. Delivery Rate:
The delivery rate shows the percentage of messages that were successfully delivered, which helps Hong Kong businesses assess reliability and optimize SMS campaigns.
16. Drip Campaign:
Drip campaigns send messages automatically on a regular basis to nurture potential customers and improve customer retention rates for Hong Kong marketing campaigns.
17. Delivery Receipt:
A delivery receipt confirms whether the message has been delivered to the recipient, helping Hong Kong businesses accurately track SMS activity performance.
18. Do Not Disturb (DND) Numbers
: DND numbers block promotional messages. Adhering to these regulations is crucial for Hong Kong businesses to maintain brand reputation and customer trust.
19. Dynamic Content:
Dynamic content can automatically personalize messages based on recipient information, improving the relevance and engagement of Hong Kong SMS campaigns.
20. Escalation Notification:
Escalation notifications will send tracking messages to recipients who have not responded to messages, ensuring that important messages are effectively delivered to Hong Kong customers.
21. Geotargeting:
Geotargeting sends messages based on location to help Hong Kong businesses offer relevant local offers and promotions.
H – N
22. Interactive SMS:
Interactive SMS allows recipients to reply, vote, or participate in content, promoting two-way communication and increasing the interaction rate of Hong Kong events.
23. Integration:
Integration connects the SMS platform with CRM or e-commerce tools to automate campaigns and improve the marketing effectiveness of Hong Kong businesses.
24. Keywords:
Keywords are text sent by the recipient to trigger an automatic reply, used for promotions, raffles, and lead generation in Hong Kong events.
25. Keyword Advertising:
Keyword advertising targets users who send specific text messages, increasing engagement rates and improving the effectiveness of Hong Kong SMS campaigns.
26. Keyword Response:
Keyword response is an automatic reply message sent after the recipient sends specific text, ensuring real-time interaction for Hong Kong events.
27. Long Code:
A long code is a standard telephone number used for two-way messaging and personalized communication, suitable for SMS activities of Hong Kong enterprises.
28. Landing Page:
A landing page is a webpage linked via SMS, used for promotions, registrations, or product information, converting Hong Kong recipients into potential customers.
29. Loyalty Program: An
SMS-based loyalty program can reward customers, improve retention rates, and increase buyback rates for Hong Kong companies.
30. Multimedia Messaging Service (MMS)
MMS can send images, videos or audio messages to enrich the content of Hong Kong marketing campaigns and brand stories.
31. The sender masking
feature replaces the sender’s number with a recognizable name, building trust and enhancing the Hong Kong brand image.
32. Message Templates:
Message templates save time and ensure consistency, allowing Hong Kong businesses to send event messages quickly and professionally.
O – R
33. Opt-in:
Opt-in ensures that recipients consent to receive messages, helping Hong Kong businesses build reliable and compliant subscription lists.
34. Unsubscribe (Opt-out)
Opt-out allows recipients to easily unsubscribe, keeping Hong Kong SMS campaigns compliant and maintaining a positive brand image.
35. Open Rate:
The open rate measures the percentage of recipients who view the message, helping Hong Kong marketers track campaign engagement and effectiveness.
36. Personalization:
Personalization adds the recipient’s name or preferences to the message to increase the relevance and interactivity of Hong Kong SMS campaigns.
37. Promotional SMS:
Promotional SMS is used to advertise products or services and enhance sales, brand awareness and customer interaction for Hong Kong companies.
38. Reseller:
Resellers provide SMS services to other businesses, expanding the accessibility of messaging services in the Hong Kong market.
39. Retargeting:
Retargeting involves sending messages to users who have previously interacted with the product or service to increase conversion and engagement rates for Hong Kong campaigns.
40. Rich Communication Services (RCS)
RCS provides interactive buttons, images and videos, bringing a richer SMS experience to recipients in Hong Kong.
S – U
41. Short Code:
A short code is a 5-6 digit number used for high-volume message transmission. It is suitable for SMS activities in Hong Kong that require speed and easy memorization.
42. Segmentation:
Segmentation categorizes subscribers based on behavior or demographic characteristics, allowing Hong Kong businesses to send more targeted SMS campaigns.
43. Sender ID:
The Sender ID displays the sender’s name or number, enhancing the trust and brand recognition of Hong Kong SMS marketing.
44. Sender Reputation:
Sender reputation affects delivery rate. Maintaining a good reputation can ensure message delivery and enhance interaction at Hong Kong events.
45. SMPP (Short Message Peer-to-Peer)
SMPP is a high-capacity messaging protocol used by Hong Kong companies for reliable mass SMS delivery and system integration.
46. Short Message Service Center (SMSC)
The SMSC is responsible for message routing and delivery, ensuring that recipients in Hong Kong can receive messages efficiently.
47. Subscription Management:
Subscription management handles subscriptions, cancellations, and preference settings, ensuring that the Hong Kong SMS list is compliant and well-organized.
48. Transaction SMS:
Transaction SMS delivers order confirmations, OTPs, or notifications, enhancing the service quality and trustworthiness of Hong Kong businesses.
49. TCPA (Telephone Consumer Protection Act)
The TCPA regulates SMS marketing compliance. Hong Kong companies must comply with local regulations to avoid fines and maintain their reputation.
50. Two-Way Messaging:
Two-way messaging allows recipients to reply, supports surveys, customer service and interaction, and enhances participation in Hong Kong SMS campaigns.
in conclusion
This SMS marketing glossary provides Hong Kong businesses with 50 essential terms to help them master mobile marketing campaigns. Understanding these concepts allows businesses to optimize customer interactions, ensure compliance, and successfully execute bulk or transactional SMS campaigns.
By applying these terms, Hong Kong marketers can improve message open rates, increase conversion rates, and maintain strong customer relationships. Use this glossary as a reference to enhance your SMS strategy, maximize ROI, and remain competitive in Hong Kong’s rapidly changing digital marketing market.