Whatsapp
Whatsapp
甚麼是 Whatsapp
What is Whatsapp
WhatsApp是Meta旗下熱門跨平台加密即時通訊應用程式。它能讓用戶透過網路免費語音、視訊通話，還可發送簡訊、檔案、圖片等。介面簡潔，支援包括繁中在內的60多種語言。採用端對端加密，保護隱私。月活達27億 ，覆蓋180多國，是全球通訊交流的得力工具 。
WhatsApp is a popular cross-platform encrypted instant messaging application owned by Meta. It allows users to make free voice and video calls over the Internet, as well as send text messages, files, and pictures. It has a simple interface and supports more than 60 languages, including Traditional Chinese. It uses end-to-end encryption to protect privacy. With 2.7 billion monthly active users and covering more than 180 countries, it is a powerful tool for global communication.
Whatsapp行銷功能及特點
Whatsapp Marketing Features and Functions
高開放率
High open rate
WhatsApp 訊息開放率高達 70 - 90%，遠超電郵的 20 - 25%。用戶能快速看到訊息，對限時優惠、重要通知等，能第一時間接收，極大提升訊息被閱讀的機會，讓行銷資訊高效觸達客戶。
The open rate of WhatsApp messages is as high as 70-90%, far exceeding the 20-25% of emails. Users can see messages quickly and receive limited-time offers, important notifications, etc. immediately, greatly increasing the chances of messages being read and allowing marketing information to reach customers efficiently.
多元媒體呈現
Multimedia presentation
支援圖片、影片、文件等多種格式。如展示商品外觀、操作影片，或發送詳細說明文件等，豐富行銷素材，增強吸引力與直觀性，讓客戶更全面了解產品或服務，提升行銷效果。
Supports multiple formats such as pictures, videos, and documents. For example, displaying product appearance, operation videos, or sending detailed instructions, etc., enriches marketing materials, enhances appeal and intuitiveness, allows customers to have a more comprehensive understanding of products or services, and improves marketing effectiveness.
即時客服對話
Instant customer service chat
可與客戶進行即時文本、語音或視訊通話。客服能及時解決問題，如通過視訊查看產品問題，當場給予解決方案，提升客戶滿意度，增進客戶關係。
Instant text, voice or video calls can be made with customers. Customer service can solve problems in a timely manner, such as checking product problems through video and providing solutions on the spot, improving customer satisfaction and enhancing customer relationships.
定位分享功能
Location sharing function
企業可將位置資訊發送給客戶，例如門店地址。客戶接收後，能在 Google 地圖直接打開查看，方便其前往，提升線下門店的到店率，尤其適合零售、餐飲等行業。
Businesses can send location information to customers, such as store addresses. After receiving the information, customers can directly open it on Google Maps to view it, making it easier for them to go there and increase the visit rate of offline stores. This is especially suitable for industries such as retail and catering.
自動化行銷
Marketing Automation
大型企業可利用 API 集成，自動更新訂單、運輸狀態等資訊給客戶，也能定時推送促銷消息。還能開發聊天機器人，自動回覆常見問題，提高運營效率。
Large enterprises can use API integration to automatically update information such as orders and shipping status to customers, and push promotional messages regularly. They can also develop chatbots to automatically answer common questions and improve operational efficiency.
限時消息推廣
Limited time message promotion
具備限時消息功能，如 24 小時、7 天或 90 天後消息消失。可用於短期促銷，製造緊迫感，促使客戶儘快行動，也避免舊促銷資訊長期留存造成混淆 。
It has a limited-time message function, such as messages disappearing after 24 hours, 7 days or 90 days. It can be used for short-term promotions to create a sense of urgency and prompt customers to act as soon as possible, and also avoid confusion caused by long-term retention of old promotional information.
Whatsapp行銷常見問題
Whatsapp Marketing Frequently Asked Questions
是否需用戶同意才能主動行銷？
Is user consent required for active marketing?
Is user consent required for active marketing?
是的。需用戶透過官網、門市登記等管道主動提供號碼或授權，否則可能違反《WhatsApp 商業政策》。建議以「訂閱制」獲取同意，例如用戶主動註冊接收優惠訊息。
Yes. Users are required to provide their numbers or authorize through official websites, store registration, etc. Otherwise, it may violate the WhatsApp Business Policy. It is recommended to obtain consent through a “subscription system”, for example, users actively register to receive discount messages.
免費訊息時效如何計算？
How is the validity period of free messages calculated?
How is the validity period of free messages calculated?
用戶主動回覆後進入 24 小時「對話時效期」，期間可免費發送服務性訊息（如訂單確認）。超時需申請「通知類訊息」（如促銷），經審核後發送，可能產生費用。
After the user actively replies, the conversation will enter a 24-hour “conversation validity period”, during which service messages (such as order confirmation) can be sent free of charge. If the time limit is exceeded, you need to apply for “notification messages” (such as promotions), which will be sent after review and may incur fees.
企業帳號與個人帳號差異？
What is the difference between a corporate account and a personal account?
What is the difference between a corporate account and a personal account?
企業帳號：具認證標章、自動回覆、數據分析、客服分機等功能，適合品牌建立信任；個人帳號：適合小規模互動，但無法長期處理大量諮詢，且缺乏專業行銷工具。。
Corporate account: With certification marks, automatic replies, data analysis, customer service extensions and other functions, suitable for brands to build trust; Personal account: Suitable for small-scale interactions, but cannot handle a large number of inquiries for a long time, and lacks professional marketing tools.
如何避免訊息被標記為垃圾訊息？
How can I avoid having my messages marked as spam?
How can I avoid having my messages marked as spam?
避免頻繁發送無關內容，確保訊息具實用性（如限時優惠、產品更新）。可透過「歡迎訊息」明確告知用戶接收的訊息類型，降低用戶主動封鎖風險。
Avoid sending irrelevant content frequently and ensure that the messages are practical (such as limited-time offers, product updates). You can clearly inform users of the type of messages they will receive through the “Welcome Message” to reduce the risk of users actively blocking.
WhatsApp 行銷是否安全
Is WhatsApp Marketing Safe?
Is WhatsApp Marketing Safe?
訊息採用端到端加密，用戶數據傳輸過程安全。但企業需確保本地數據存儲符合《個資法》，避免濫用用戶聯絡資訊。
Messages are end-to-end encrypted, and the user data transmission process is safe. However, companies must ensure that local data storage complies with the Personal Information Protection Law to avoid the abuse of user contact information.
如何利用 API 進行大規模行銷？
How to leverage APIs for mass marketing?
How to leverage APIs for mass marketing?
大型企業可申請 WhatsApp Business API，集成至 CRM 系統，自動發送訂單狀態、物流通知等訊息，並開發聊天機器人處理常見問題，提升回覆效率。
Large enterprises can apply for WhatsApp Business API and integrate it into their CRM systems to automatically send messages such as order status and logistics notifications, and develop chatbots to handle common questions and improve response efficiency.
跨境行銷需注意什麼
What should you pay attention to when doing cross-border marketing?
What should you pay attention to when doing cross-border marketing?
需瞭解目標市場的當地法規（如歐盟 GDPR），並針對時區、語言（支援繁中 / 簡中）設計內容。例如，向東南亞用戶發送訊息時，可搭配英文與當地語言簡要說明。
You need to understand the local regulations of the target market (such as the EU GDPR) and design content for time zones and languages (supporting Traditional Chinese/Simplified Chinese). For example, when sending messages to Southeast Asian users, you can use a combination of English and local language brief descriptions.
行銷成本如何
What are the marketing costs?
What are the marketing costs?
基礎功能（如個人帳號互動）免費；企業帳號需支付 API 費用（依訊息量計價），通知類訊息按條收費。整體成本低於傳統簡訊營銷，性價比高。
Basic functions (such as personal account interaction) are free; corporate accounts need to pay API fees (based on the number of messages), and notification messages are charged per message. The overall cost is lower than traditional SMS marketing, and it is cost-effective.
如何提升用戶互動率？
How to improve user interaction rate?
How to improve user interaction rate?
設計互動式內容，如問卷、投票、點擊鏈接領取優惠碼，並及時回覆用戶諮詢。搭配「限時動態」（Status）曝光產品，利用 24 小時消失特性製造稀缺感。
Design interactive content, such as questionnaires, voting, click links to receive discount codes, and respond to user inquiries in a timely manner. Use “Status” to expose products and use the 24-hour disappearance feature to create a sense of scarcity.
有哪些數據分析工具可用?
What data analysis tools are available?
What data analysis tools are available?
企業帳號後台提供訊息送達率、開啟率、點擊率等數據，可分析用戶活躍時段與偏好內容，優化發送策略。結合第三方工具（如 Google Analytics）可進一步追蹤轉換成效。
The backend of the corporate account provides data such as message delivery rate, open rate, click-through rate, etc., which can be used to analyze user active time periods and preferred content and optimize sending strategies. Combining with third-party tools (such as Google Analytics) can further track conversion results.