Mass email sending software in Hong Kong’s is the fast-paced digital market, reaching customers isn’t just about sending occasional promotional emails. To maintain visibility in a highly competitive environment, businesses need to rely on bulk email tools to reach their target audience regularly, precisely, and at scale. Whether you’re a Hong Kong SME, e-commerce store, logistics company, or B2B enterprise, choosing the right bulk email software is key to improving deliverability, click-through rates, and conversion rates.

This guide selects 14 of the best email marketing software options for Hong Kong businesses in 2025 , comprehensively evaluating them based on features, pricing, ease of use, and reliability. All tools support high-volume sending, automated processes, and international and Hong Kong data privacy requirements.

What is Mass email sending software?

Bulk email software allows Hong Kong businesses to send tens of thousands of emails at once, such as news subscriptions, promotional activities, transaction notifications, membership updates, etc.

It can provide:

• High delivery rate

• Sender credit management

• Tracking and Data Analysis

For Hong Kong businesses, email marketing tools are especially important during major promotional periods such as Chinese New Year, Singles’ Day, and Christmas.

Why do Hong Kong companies need bulk email tools?

1. Extremely cost-effective

Compared to Meta ads, Google Ads , or outdoor advertising commonly seen in Hong Kong, bulk email marketing is cheaper and offers higher returns.

2. Simultaneously covers both Chinese and English markets.

Hong Kong is a bilingual market, so it is very important that the tool supports both Traditional Chinese and English templates.

3. Fully automated customer process

This includes a welcome process for new customers, reminders for abandoned shopping carts, and follow-up on promotions.

4. Higher local delivery rate

A high-quality platform can avoid being classified as spam by Hong Kong ISPs (PCCW, HKBN, Smartone, etc.).

5. Suitable for businesses of any size

From small shops in Mong Kok to multinational corporations in Central, suitable solutions can be found everywhere.

Top 14 Best Bulk Email Software in Hong Kong by 2025

 

1. Mailchimp

Ideal for Hong Kong SMEs that require easy operation.

Key Features:

• drag-and-drop editor

• Basic Automation

• Large number of templates

Suitable for: online stores, retail stores, and freelancers.

2. Sendinblue (Brevo)

Integrated marketing + transactional email campaigns.

Key Features:

• SMS + Email

• Reasonable price

• Simple and easy to use

Suitable for: Hong Kong service industry and e-commerce platforms.

3. MailerLite

Simple, lightweight, and fully functional.

Key Features:

• Aesthetic Templates

• Automated processes

• A/B testing

Suitable for: consultants, creators, and small and medium-sized enterprises.

4. HubSpot Email Marketing

A comprehensive CRM + bulk email system.

Key Features:

• Advanced customer segmentation

• Powerful automation

• CRM Integration

Suitable for: Hong Kong B2B technology companies and medium-sized enterprises.

5. Moosend

A low-cost, high-performance bulk email tool.

Key Features:

• Real-time analysis

• Personalization

• Quick setup

6. Constant Contact

It is known for its stability and support.

Key Features:

• Event promotion tools

• Questionnaire function

• Multiple integrations

Suitable for: Hong Kong event companies, NGOs, and the catering industry.

7. GetResponse

We provide a one-stop solution for website pages, bulk email, and email marketing funnels.

Key Features:

• automation

• Landing Page

• Webinar Function

Suitable for: educational institutions, training industries, and online stores.

8. AWeber

It has been regarded as one of the most reliable bulk email tools for many years.

Key Features:

• High delivery rate

• drag-and-drop editor

Suitable for: Brands or content websites that have been operating for a long time.

9. ActiveCampaign

Advanced automated bulk email tools.

Key Features:

• Precise triggering

• CRM

• Multi-stage customer journey

Suitable for: Hong Kong B2B, SaaS, and technology companies.

10. Amazon SES

Extremely low-cost solution, suitable for high-volume email campaigns.

Key Features:

• API friendly

• Highly scalable

• Extremely low cost

Suitable for: Tech startups, large enterprises, and platforms.

11. SendGrid

A bulk email platform widely used by engineering teams worldwide.

Key Features:

• Transactional emails

• API Integration

• Real-time reporting

Suitable for: Apps, platforms, and fintech companies.

12. Zoho Campaigns

Zoho is the preferred bulk email tool for enterprise users.

Key Features:

• CRM Integration

• automation

• Affordable price

Suitable for: Hong Kong SMEs.

13. Benchmark Email

Provides support for sending bulk emails in both Chinese and English.

Key Features:

• Traditional Chinese interface

• Many templates

• automation

Suitable for: Hong Kong local brands and distributors.

14. Omnisend

A powerful bulk email tool specifically designed for e-commerce.

Key Features:

• Shopify / WooCommerce integration

• SMS

• Abandon shopping cart process

Suitable for: Hong Kong cross-border e-commerce sellers and platform sellers.

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How to choose the right bulk email tool for Hong Kong businesses

1. Delivery rate performance

It must have a good rating in the spam filter of Hong Kong ISPs.

2. Language support

Supporting Traditional Chinese and English templates is extremely important.

3. Ease of use

Hong Kong SMEs have limited staff, so the simpler the operation, the better.

4. Expandability

Suitable for businesses that experience a sudden surge in email volume during promotional seasons.

5. Local regulations and cancellation requirements

The platform must support unsubscribe and data protection processes.

Summarize

Choosing the right Hong Kong email marketing software can give businesses a competitive edge in a fiercely competitive market. Whether you’re a retail store in Tsim Sha Tsui or a multinational trading company in Central, email marketing remains one of the most cost-effective channels for nurturing customers and boosting sales.

Choose the tools that best suit your size, goals, and budget. Make 2025 your year of explosive growth in email marketing.