Hong Kong MMS remains an important way for many users to send pictures, videos, audio messages, and short texts on their mobile phones. With the rapid development of mobile phone functions and communication technologies, understanding the multimedia formats supported by MMS, its limitations, and best practices is crucial for both individual users and businesses. This article, written by industry experts, will provide an in-depth analysis of the Hong Kong MMS format support list, common problems, and solutions to help you effectively use MMS features.
What is Hong Kong MMS?
Multimedia Messaging Service (MMS) is a mobile communication service that can send pictures, videos, audio messages, and text messages. Unlike traditional SMS, MMS can send multimedia content and is not limited by the length of a single character. For corporate marketing, event notifications, or personal communication, MMS still has the advantage of efficiently delivering information. However, different mobile phone brands, system versions, and network operators have different levels of support for multimedia formats, so understanding the supported formats is key to avoiding sending failures or image quality loss.
Multimedia formats supported by Hong Kong MMS
Based on industry surveys and technical specifications from major Hong Kong telecommunications operators, the following is a list of commonly used and well-supported multimedia formats for MMS:
1. Image format
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JPEG / JPG : The most common and widely supported image formats, compatible with most mobile phones and networks.
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PNG : Suitable for images that require a transparent background, but the file size may be large.
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GIF : Supports simple animations, but most mobile phones limit the length and quality of animations.
2. Video Format
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3GP / MP4 : Supports mobile phone playback. It is recommended that the file size not exceed 300KB to 500KB to avoid transmission failure.
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MOV : Supported by some high-end mobile phones, but be aware of network operator restrictions on file size.
3. Audio Format
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AMR / MP3 : Most commonly used for mobile phone recording or audio messages, ensuring that it can be played by most receiving devices.
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WAV : The sound quality is better, but the file size is larger, and the transmission process may fail.
4. Words and Symbols
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Plain text (TXT) : Supports all mobile phone models.
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Unicode / Emoji : Most smartphones support inserting emojis or multilingual text into MMS messages, but the display may vary depending on the system.
CHECK THIS: Why SMS marketing outperforms email campaigns in Hong Kong?
Common MMS Sending Problems and Solutions

Question 1: MMS sending failed
The reasons may include:
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The file is too large, exceeding the carrier’s limit (usually 300KB to 500KB).
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Unsupported formats or video resolution too high.
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The phone or network settings are incorrect, for example, the MMS APN is not set correctly.
Solution :
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Compress images or videos to reduce file size.
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Convert the video to MP4 or 3GP format.
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Check if your phone’s APN settings are correct.
Question 2: Recipients cannot display MMS content.
The reasons may include:
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The receiving phone does not support the specific format.
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The recipient’s network limits the size of the MMS file they can receive.
Solution :
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Use JPEG or MP4 format whenever possible for the best compatibility.
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If the file is too large, consider sharing it via a cloud link.
READ MORE: How Hong Kong SMS marketing can help businesses grow
Question 3: Low MMS image quality
reason:
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Excessive compression of files to comply with network restrictions.
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The mobile phone system or operator automatically reduces the resolution of multimedia content.
Solution :
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Choose the optimal resolution while ensuring successful transmission.
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Avoid sending high-resolution videos directly via MMS; compress or edit them first.
Best Practices for Using MMS in Hong Kong
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Choose compatible formats: JPEG, PNG, GIF, MP4, and 3GP are preferred.
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Control file size: Images <300KB, videos <500KB.
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Test sending: Before sending important information or mass messages, test sending on your own or on a small scale.
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Note network restrictions: Some carriers have additional restrictions on MMS transmission across networks or international roaming.
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For enterprise applications: Make good use of MMS format and multimedia content for enterprise marketing or notifications to improve open rates and interaction rates.
Conclusion
Hong Kong MMS, as a mature mobile multimedia communication method, continues to play an important role in daily life and business communications. Mastering supported formats, file limitations, and sending techniques is key to ensuring successful message delivery.
This article compiles commonly used multimedia formats, frequently asked questions, and solutions for Hong Kong MMS, helping users and businesses effectively utilize MMS in various scenarios.
By following the expert advice provided in this article, you can avoid MMS delivery failures, image quality loss, or compatibility issues, ensuring that every multimedia message is delivered smoothly and professionally.

